Cécile. A new British label that has launched for spring/summer 2013.
Model Cara Delevingne was spotted recently wearing a ”Bad Ass” Cécile Tee shirt by unknown designers at Paris Fashion Week recently, sparking gossip about who is behind this British Brand?
According to Vogue News; “The founders of the label – a small group of experienced industry experts – wish to remain anonymous so that the focus is always on the collections, rather than the designers, but they admit that endorsement couldn’t come better than from that of fashion’s model-of-the-moment.”
London-based, the brand describe the label as “bold, luxe street, French and not too serious with a side of mange tout”- a nod to the label’s playful aesthetic. T-shirts come either bearing bright colourful motifs or witty slogans – such as “Written and directed by Woody Allen”.
It was important for the designers to produce quality tee shirts at affordable prices, that can be worn easily teamed with high-end brands or high street essentials. I love the casual, smart, stylish, sassy quality about this label.
They seem to have captured the market as their designs are literally sold out. However, there are still some availability at Liberty of London.
Coming soon for Autumn/Winter 2013/2014
Cécile. A new British label that has launched for spring/summer 2013.
Acknowledge/Credit. Vogue
